How to Increase Sales Volume Significantly Through Local Online Advertising

The success of any local business depends solely on sales volume. Its been said in business time and time again that “volume fixes everything.” And these days your advertising dollar is more important than ever. If your current marketing budget is not returning a high enough sales volume to churn out a decent profit, then it’s time to make a change. The first question for most business owners is “where do I begin?”

Let’s start with a few facts. Most local business owners have a limited budget, very little free time and extremely limited knowledge of how the Internet works. But they know for certain they should be advertising online within their local community. Many local business owners have already taken the plunge into the online community but are now scratching their heads trying to figure out why their website is not working as well as they thought it would. And that brings us back to the question of “where do I begin”

The entire online advertising process begins with your website. Over 90% of the websites on the Internet today are not geared properly for success. These days it’s very easy to find a web designer to create a nice looking website but, unfortunately, a nice looking website is only the tip of the iceberg. Your local business success depends on a lot more than just a pretty website. At the very least, your website should contain some sort of “call to action” as well as professionally written ad copy. Most web designers are not business oriented and therefore do not understand what a call to action is. Most web designers are also not professional copywriters.

If you are not properly educated on at least the basic fundamentals of how the Internet actually works, then it’s going to be extremely difficult for you to shop around for a web designer that not only builds a great looking website with a call to action, but also has the ability to make sure your website is optimized for top performance on major search engines like Google, Yahoo and Bing. If your website is built on an old platform like HTML, then it’s going to be nearly impossible for you to compete with other business owners in your local area who are using a more advanced platform like WordPress or Joomla.

A “platform” is simply the type of construction that was utilized to build your website. You could actually take two identical websites that looked exactly the same, and if one was built on an outdated HTML platform and the other one on a WordPress platform, they would perform very, very differently on the Internet. And even if you are using a platform like WordPress, there are still over 1 million plugins to sift through to make your site optimized for the search engines. In other words, a Web designer who is not skilled and proven in business and/or who does not understand the intimate details of Google and Yahoo’s algorithms is not qualified to work for you, hence the reason why so many local business owners have websites that are costing them money month-after-month rather than bringing in additional revenues and a significantly higher sales volume.

Your Advertising Budget. What Is Right For You

I just bought 4 more books from Amazon.com, All about Retail Store Marketing. One looked promising. It was written by someone who actually had a Retail Store. She sold gifts. She had useful information on inventory control, hiring, location and taxes. But what she said about advertising sent chills running down my spine.

She talked about an Advertising Budget. In other words, setting aside a specific amount per month just for advertising. Usually this is in the form of a percentage of gross sales. Eight percent is common. Ive heard up to 15% of sales as your best budget. These figures are given by sincere, educated people as some kind of fact. NO, NO, NO!

This shows a complete misunderstanding of what advertising really is. Advertising is an investment made to generate new customer sales. These people are treating it like advertising is an expense. If you track ad performance, this difference in perspective will pay really big, really fast.

Lets say you mail a flyer, or put an ad on TV or the Radio, and the ad (or series of ads) costs you $1000. Is $1000 your budget? It shouldnt be. If the ads bring in only $500, what will you do next time? Hopefully not spend it again, even though it was your budget.

If you run an ad for $1000 and it generates $5000 in new business ($2500 in profit) do you stop just because you already reached your budget? No. If you can double your money in thirty days you do it as often as you can.

If you test new ads and track your response, you will quickly see that you just keep re-investing in proven ads and dump the losing ads. Thats how you grow. Are you guessing about what works and not analyzing your losers? Thats guaranteed to keep you in the “Ad Budget” group. In other words, not knowing what works.

Ads either generate a profit or they dont. If they do, keep doing the ads as long as they are generating a profit. When they eventually die, bury them. All ads eventually die. The only people that keep saying that you need to repeat an ad to make it pay are ad salespeople.

If your ads work, who cares what the budget is? Dont stop! If your ads dont work, who cares what the budget is? STOP!

This is the real advantage of tracking ad results: Youll know which ads pull their own weight and adjust accordingly.

Quick Overview of PXT Select Solutions: Hire The Right People!


 Hiring the right people for your business makes an enormous difference to the output you get from them. A high performing employee will be 2 or 3 times as productive as an average employee. There’s no denying that resumes matter, but selecting a candidate is hard, especially when the decision must be based on the available information. PXT Select Solutions changes that. Here’s a quick overview. What’s PXT Select? PXT Select is a selection assessment that promises to ‘fill the gap’ between resume and interview. For example, if you are trying to understand whether a candidate is the right fit for the role, you can use the test to generate actionable data. Hiring and recruiting people needs to be a smart process, because it is more than just about filling up the roles. It is important to find people, who are able to do the job and would be engaged and satisfied doing the job. PXT Select brings the best of assessment technology, which helps in generating informative reports that help the recruiters and hiring managers.

The following informative reports can be generated using PXT Select -Comprehensive Selection Report. How well does the candidate fit the job? Providing a thorough view of candidate data, this report focuses on Candidate Fit, Performance Model, and Interview Questions. -Multiple Positions Report. This report basically helps in filling up the open positions by considering candidates for roles and then assigning them the role that they are best suited for. -Multiple Candidates Report. Consider behavioral traits, interests and skills of multiple candidates at the same time with this report. Compares candidates as to their overall job suitability. -Performance Model Report. Know what you qualities you are looking for by gaining a deep insight into the ideal candidate with this report. -Team report. This report allows you to explore how a candidate may fit into the existing team and how his/her presence changes the strengths and dynamics of the team. -Manager-Employee Fit Report. You need to ensure that the new recruits work well with the current manager, and this report helps with that. -Individual’s Feedback Report. Instead of sharing scores, this report gives an insight to the candidates’ behavioral style, and your company can choose to share this report with candidates. -Coaching report. Coaching a new employee to his/her full potential is another requirement of good management.

The coaching report allows your current managers to see the new employee’s developmental needs. Should you invest in PXT Select Solutions? There’s no doubt that PXT Select Solutions will help companies hire employees with the best fit for the position. The hiring process does get simplified to a considerable extent. While you can always assess people by what they write on the resumes or how they answer questions during an interview, it is important to consider the objective, more predictive information also. You want to hire people who will have long tenure, greater engagement and higher performance. PXT Select Solutions helps smaller businesses find the right fit for the open roles. Contact HireSmart, LLC at 480.205.7291 (mobile), a PXT Selection solutions provider, to gain strategic advantages over your business competitors. Contact US: https://www.hiresmart.net/ Phone: 480) 503-2945 FAX: (866) 296-4277 Email: Neil.Clark@hiresmart.net

Finding the Best Online Jobs Without Investment


 
Everyone who is having problems finding job is thinking about online jobs without investment. Is the fact that really possible the typical unemployed person might ask. Realistically speaking there will be a bit cost involved with online work. There exists often a chance to pay fees from income though. Thus it appears as though there is absolutely no cost to the employee. Online auction sites tend to be cited as a means for almost someone to enter online jobs without investment. Almost anything could be in love with these websites but there could be other sales work that lots of people overlook. For instance, many home party sales consultants now the truth is work online. Cosmetics, food, candles, baskets and several other household items which were once sold exclusively through home parties are actually in love with personal websites. Little cash is spent to begin with a few of these companies while some require no cash whatsoever. Additionally, there are savvy individuals who create their very own online jobs without investment. Yet this nearly always requires some training therefore the expenses are indirect. Still, for individuals who understand how to start an e-zine or perhaps a directory the beginning-up could be free.

Obviously, an individual can pass work site fees along to clients so in a way they are online jobs without investment. Also keep in mind that nowadays an individual may seek nearly any practicing for free of open course ware. Discover ways to write seo or self-educate to turn into a website designer. It really is feasible for someone to go into the ranks of self-employed internet workers. For your novice home worker that wants a great career working from your home I want to suggest they appear for several criteria before they choose investing their amount of time in a business which is offering them an opportunity to occur board. Obviously you must also realize that there will be tools from the trade which are required if you are planning in order to work from your home. A great computer and a web connection is definitely likely to be required if you wish to earn a living from your home.

Additionally, you will have to be prepared to invest amount of time in your learning curve when starting out. Just how long has got the company experienced existence (Hopefully more than five years) Exist fees to become paid if you need to join? Or are you gonna be paying these to join (Not good). Could you work your personal hours? Or are they going to be pushing the whole method of getting the job out? Will they provide training for you free of charge? Or will they would like you to cover mentoring and coaching in an exurbanite price (again not good). Could you start immediately or what is the waiting period required so that you can be put in the system? My name is John Simon and I’ve been in the internet marketing industry for over 9 years. If you are looking for online jobs without investment. simply I would recommend you to check my website for further details.

Total Sales Grew by 9 months


In France, the group recorded in the third quarter overall growth of 7.2% to E 19.6 million, including 4.2% organic growth, confirming the trends observed in the first half. In an economic climate, however unfavorable, the group continued to reap the fruits of its marketing efforts. At 9 months, sales reached E 71.5 million an increase of 7.7% including 4.4% organic.The group continues to strengthen its geographical position with the creation of the quarter of eight new centers that complement the mesh of the group in the regions of Alsace, Aquitaine, Brittany, Ile de France (2), Nord-Pas de Calais, Rhone-Alpes and PACA. With 21 new centers created or acquired since the beginning of the year, the group is perfectly in line with its development plan, the network has now reached nearly 440 centers.

In addition, new creations and acquisitions currently under negotiation could be finalized before the end of the year. Revenue totaled E 1.5 million, down slightly from the previous year (E-80K), but decreased by E 0.3 million on a comparable basis. After the phase of internal reorganization, the group is currently conducting targeted marketing campaigns to increase mens wallets gradually the traffic centers, with an expected effect on sales in 2012. At 9 months, the turnover amounted to E 5.9 million, a level equivalent to that of last year.The group expects to accelerate its growth in the fourth quarter due to a more favorable basis of comparison in December, including traditionally the biggest billing month womens sandals of the year.

Audika recall having set a goal for 2011 a total turnover of around E 115 million coupled with an annual operating margin greater than the first half. With nearly 440 centers in 90 departments and 14% market share, Audika is the ferragamo mens shoes French network of centers specializing in hearing aids. The group is present in Italy since 2007 where he now relies on a network of nearly 60 centers. Positioned in the market for Seniors, Audika aims to consolidate its leadership in an area still very fragmented. Audika is listed on Euronext Paris, compartment B. SBF 250, CAC Mid & Small 190, CAC Small 90.

Facts About Bail Bond Companies


When any person is charged of doing any criminal activity, generally he is arrested and taken to jail. If we are talking about their bail to release him from jail, if trial date is pending the person must be bailed out or can also pay a bail through a company providing bail services. Here are main three facts that one must know before hiring any service of this kind.Meaning of Bail Bond.A bail bond is typically in use when any imprison individual got order from the judge to give bail prior to being release before the start of trial. Once the bond is posted for the individual then the person is removed from police custody until the final outcome.

If the person does not come to court on the trial date then the money forfeited and the down payment that was filled also lost.What kind of agencies provide Bail bond?When any one is looking for bail bond services or any company that provide bail bond services then basically one is looking for what is called licensed bail bond man. These companies are specially provide bail bond services and make sure that the client should not have to face any kind of problem. Generally these companies charge 10% of bail amount as their fee.What is the main work of these companies?The main purpose of these bail bond companies is to make certain that their client get copies of all signed documents regarding to their case, to provide all information regarding their bond amount and also provide all refundable services.

One from the most famous aspects of these firms are bounty hunters which are popular by TV shows for decades. These are mainly hired to locate and return the accused to trial before the actual time of forfeiture. When this happens it is basically called skipping bail which causes the court to issue a warrant.A bail bondsman should always back crime and criminal attractiveness bonds as a result of they need markedly higher amounts. These skilled bondsmen conjointly handle federal and immigration service of bail bondsmen is predicated on each commitment and suspicion. Their job is to back the money commitment of the one that has been in remission, with the understanding that they are conjointly protective to the general public.

AT&T Withdraws Merger Application to Take 4 Dollar Billion Charge


AT&T Inc. and Deutsche Telekom AG, the parent of T-Mobile, have withdrawn their applications with the Federal Communications Commission (FCC) after the agency’s chairman moved to thwart AT&T’s acquisition of T-Mobile USA.The two telecommunications giants said they were still committed to the merger and were only withdrawing the applications to focus their efforts on winning approval from the Department of Justice (DOJ), which has filed a lawsuit against the takeover.AT&T, however, said that it would record a charge of $4 billion this quarter to provide for the break-up fees it would have to pay Deutsche Telekom if the transaction does not go through.Objection to the deal:- Julius Genachowski, chairman of the FCC, had circulated a draft order on Tuesday among other commissioners asking for an administrative hearing on the acquisition, the first step towards blocking the deal.The move came after FCC officials concluded the acquisition of T-Mobile will shrink competition among wireless carriers, lead to higher prices, less investment, massive job losses and hurt consumer interest.

The deal, viewed as essentially dead by many, would have propelled AT&T to the top spot in terms of market share in the United States.The DOJ also says that the merger will restrict competition, and has filed a civil antitrust lawsuit at the federal court in Washington to block it. The trial is set to begin in February.The companies are thought to have made the move to withdraw the applications to prevent the FCC from publicly revealing records of the potential effects of the merger, which could then be used by the DOJ in its suit.AT&T has claimed its $39 billion takeover of T-Mobile would help create jobs, while FCC officials say the company’s confidential filings indicate it would end up cutting jobs.Death of the deal:- FCC spokeswoman Tammy Sun confirmed that the agency had received the request for withdrawal and will consider it. However, the agency is under no obligation to grant it.If it chooses not to, the agency can go ahead to the administrative hearing, which analysts say could take more than a year.

Even if FCC grants the withdrawal, it may choose to do so with prejudice, meaning AT&T and T-Mobile will be barred from bringing the deal back to the agency for consideration, effectively killing it.The deal, viewed as essentially dead by many, would have propelled AT&T to the top spot in terms of market share in the United States. Julius Genachowski had circulated a draft order on Tuesday among other commissioners asking for an administrative hearing on the acquisition, the first step towards blocking the deal.The New York Times quoted Craig Moffett, an analyst at Sanford C. Bernstein, as saying that the withdrawal of the F.C.C. application “is a tacit acknowledgment by AT&T that this story is all but over.”The fat lady hasn’t started singing yet, but she’s holding the mike, and the band is about to play.”

Market Research Report Chinese Mobile Market Review Key Issues in Late 2008 And Outlook For 2009


Executive SummaryMobile subscribers in China surpassed 600 million in June 2008, and there is no sign that the growth will stop. In other words, about 150 million new users have subscribed to the service for only one and a half years since December 2006, when the total figure reached 450 million.The Ministry of Industry and Information Technology of China announced that the mobile users in China amount to 627 million as of October 2008, while the average net subscriber addition a month posts 8 million until October 2008. By 2020, the total number is expected to surpass 1 billion.Accordingly, mobile users in China will be 640 million at the end of 2008. At this juncture, ROA Holdings identifies key issues of the Chinese mobile market in late 2008 and provides an outlook for 2009.Table of Contents :Executive Summary1. Continuing Surges in Mobile Subscribers 1.1. Mobile Penetration Rate and Users by Provinces in 2008 1.2. Subscriber Growth in 20082. Key Issues in Late 2008 and Outlook for 2009 2.1. Beijing Olympics and Pilot Service of TD-SCDMA 2.2. Controversy over Mobile TV Standardization and Existing Black Mobile Market 2.3. Telecommunications Market Restructuring and Issuance of 3G LicensesGlossaryList of Figures[Figure 1] Mobile Users by Provinces in October 2008 [Figure 2] Mobile Subscribers in China (January – October, 2008) [Figure 3] Locations of Ten TD-SCDMA Pilot Cities in China [Figure 4] Restructuring Flow and CEOs by CompaniesList of Tables[Table 1] Mobile Users and Penetration Rates of Provinces in October 2008 [Table 2] Ten TD-SCDMA Pilot Cities and Infrastructure ProvidersFor more information, please visit :Contact: Sanaa.918149 852585Tel. No. +912227453309Email:jenniffer@URL:

Smart Card Market Forecast to 2014


The global smart card industry has been witnessing dynamic changes for the past few years, and these, in turn, have created significant opportunities for the market participants. New and attractive growth prospects are being witnessed due to EMV (Euro pay, MasterCard, & VISA) migration, Long Term Evolution (LTE) deployment across the globe, and government support. Moreover, the entry of innovative smart card devices in the market will further strengthen the overall industry in the long run.According to our research report “Smart Card Market Forecast to 2014”, the global shipments of smart cards are estimated to reach around 6.1 Billion units in 2011, growing at the rate of around 11% over previous year. A major chunk of this market is captured by four companies, namely Gemalto, Giesecke & Devrient, Oberthur, and Morpho. Though telecom sector is still the major user of smart cards, other sectors, such as financial services and healthcare are also expected to augment the rate of usage. Furthermore, the huge demand for smart cards will be seen in emerging markets as some of the key manufacturers in these regions are expanding their market reach. Increasing penetration of 3G, and renowned focus on payment transaction will give a further boost to the momentum. In addition, the liability associated with EMV standard is also driving many banks to issue smart cards. Backed by such positive factors, the global smart card shipments are expected to post a double digit growth (CAGR of around 12%) during 2011-2014. business market researchContactless technology is the buzzword in the global smart card industry. Increasing demand for contactless smart cards is mainly being fuelled by Near Field Communication (NFC), mass transit projects and e-passports.

The volume of secure microprocessor contactless smart card shipment is likely to grow at a CAGR of around 22% during 2011-2014. At the applications front, financial services sector is the key user of contactless smart cards, and e-passports and other identification (ID) applications hold the prominent position in the government sector.The report is an outcome of an extensive research and in-depth analysis of the global smart card market. It took into account almost all the key aspects of the market. The report is categorized on the basis of industry applications in sectors, like telecom, transport, public sector and financial services, and country wise developments in the smart card sector.

The report also investigates the current market trends, and analyzes their impact on the future performance of the industry. Moreover, with a focus on the competitive environment, the report provides a comprehensive description of strengths and weeknesses of the market leaders. Overall, the report aims at providing clients with an optimum source of knowledge and statistics on the smart card industry.List of Figures:Figure 4-1: Global – Smart Card Shipment (Billion Units), 2009-2014Figure 4-2: Global – Forecast for Smart Card Shipment by Application (%), 2014Figure 4-3: Global – Secure Microprocessor Contactless Smart Card Shipment (Million Units), 2009-2014Figure 4-4: Global – Secure Microprocessor Contactless Smart Card Shipment by Application (%), 2011Figure 5-1: Global – Smart Card Shipment in Telecom Sector (Billion Units), 2009-2014Figure 5-2: Global – Smart Card Shipment in Transport Sector (Million Units), 2009-2014Figure 5-3: Global – Smart Card Shipment in Government/Healthcare Sector (Million Units), 2009-2014Figure 5-4: Global – Smart Card Shipment in Financial Services (Million Units), 2009-2014Figure 6-1: US – Number of Contactless Payment Cards in Circulation (Million Units), 2009 & 2012Figure 6-2: India – Number of Smart Cards in Circulation (Million Units), 2009-2014Figure 6-3: China – Number of Smart Cards in Circulation (Billion Units), 2009-2014Figure 6-4: Japan – Number of Smart Cards Issued (Million Units), 2009-2014Figure 6-5: South Korea – Smart Card Shipment (Million Units), 2009-2014For more information kindly visit :Smart Card Market Forecast to 2014OrBharat Book BureauTel: +91 22 27810772 / 27810773Fax: + 91 22 27812290Email: info@bharatbook.comWebsite: http://www.bharatbook.comFollow us on twitter: !/Sandhya3B

Joggers, leggings, sweats? What to wear, what not to wear as you return to the office

No suit. No tie. No problem these days.

The casualization of office attire started before the pandemic, but COVID took it to a new level as many employees worked remotely.

Now as employees return to the workplace, business casual seems to be the predominant theme, but companies would be well-advised to remind employees of dress code expectations to avoid problems later on, experts say.

‘Be proactive’

“My advice to employers is to be proactive,” says Domenique Camacho Moran, a partner at Farrell Fritz in Uniondale. “Tell employees on a regular basis what you expect.”

During the summer, it’s okay to remind staff ‘we don’t want beachwear,’ she says. Many employers, including her own law firm, she says, have moved to business casual.

But even that could be open to interpretation if employers are not clear, says Moran, noting, “business casual has been redefined industry by industry.”

For example, business casual at a law firm isn’t ripped jeans and graphic T-shirts but could be dockers and golf shirt with a belt, she says.

Relaxed policy may continue

Kahler says dress codes were relaxed before the pandemic and will likely be more relaxed as employees return to work.

But she doesn’t think it will go to the degree where employees will be wearing home attire like sweats.

“A lot of people do a mix of working from home and working from the office and dress codes will reflect that,” Kahler says.

Dressing down for charity

The firm also allows jeans on Casual Fridays, which is tied to a fundraiser element. Every Friday each employee contributes $5 to dress down. Contributions are matched by the firm and donated to a charity each quarter, Wyetzner says.

To be sure, business casual is here to stay and is being considered a perk by many employers, says Jeff Agranoff, human resources consulting principal at Jericho-based Grassi Advisors & Accountants.

It’s a perk at Grassi too,, he says, noting, “we’ve always had flexibility in our dress code.”

Four years ago the firm adopted business casual. Then two years later jeans were allowed when appropriate with a professional top. The firm’s now transitioning to a “Dress for your day” policy that came out of the pandemic as half of their employees are still on a hybrid work schedule.

Agranoff stresses that even if you’re on a Zoom call with a client you’re expected to dress appropriately.

Uniform enforcement

Employers have the right to adopt dress code policies and enforce those policies, Moran says, adding, enforcement is typically in the form of counseling, warning or, if necessary, the termination of employment.

Any dress code policy, Hyland says, should also be uniformly enforced. Make sure it’s not gender-biased, meaning don’t put stricter dress code requirements on women than men or vice versa, she says.

Adds Moran, employers also should provide reasonable accommodations for a disability or religious reasons.

And be mindful of who’s having the conversation if there’s a violation. Ideally it should be Human Resources.

“You want to avoid a sexual harassment issue, Moran says.

source :newsday.com